Not too many good things come for free these days, especially with respect to marketing a business, but that certainly is not the case with today’s PR news wire sites. They are simply awesome for spreading good news about yourself, about your clients and about anyone else, for that matter. Here is why you need to start using them.
Use a PR news wire to create more and stronger visibility for the clients you work for. If your company is involved with marketing other businesses or with expanding their respective public relations presences, then using something like a PR news wire will help you in getting more exposure for these clients. You can utilize AP press releases, send off an event press release or submit online PR news to as many of these sites as possible to further expand your clients’ reach as well.
Use a PR news wire to give yourself more visibility as well. Whenever there are changes within your company, such as a new hire, a recently won award or a distinction that has befallen the company or someone in it, draft up a press release and post it to several of these free press release sites. Others will pick up on this news and perhaps could call upon you as a resource for an article or as an expert, which gives you that visibility that you were looking for.
Use a PR news wire to market anyone and everyone for free. The best press release sites allow for free submittals of these releases, allowing you to use a free method for gaining more exposure both online and in the greater PR world. You have opportunities to market yourself, your clients and anyone else who asks simply by visiting a PR news wire, signing up to be a member or to be remembered for future use, and then posting relevant press releases, all for free.
In all, using a PR news wire site will expand the possibilities for whomever will be using them. Consider this a tool that will drastically improve how you appear to others online. You submit this news and then others will notice you more. It really is as simple as that. Of course, some of these sites will start to charge you for getting more targeted or for adding more features to your releases, but you really should not worry much about these bells and whistles. What is more important is that your name, and your clients’ names, get spread around online in a positive way.