Broadens its Fitness Tracker Product Line In Time for Holiday Season

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New York, NY – October 28, 2013 – Though only a year old, has already made a splash in the world of fitness technology. Already offering a number of gadgets designed to promote awareness of the body and its performance, the company recently announced the introduction of several new heart rate and sports trackers to its product line.

BodyMedia FIT devices, the Jawbone UP, the Withings PULSE, and the Misfit Shine all joined’s inventory along with many other trackers for cycling, golf, running, and more. Along with the addition of these products, the company has also introduced new content on its blog that describes how best to use these new, helpful devices.

The inventory at is widely varied, encompassing categories like weight loss, blood pressure, running, sports, sleep monitoring, and even baby care. The addition of new products was intentionally timed to occur just before the holiday season.

Ahson Pai, the company’s founder and CEO, explains, “We wanted to expand our product offerings because this is a core area of need that our customers have addressed. This is especially important as we begin the revolution of healthcare in general as it becomes increasingly personalized and data driven as opposed to population-focused and statistically driven. The timing was key, as we wanted to launch these products before the holiday season. That way, our clients can use them to track caloric intake and activity levels through the holiday season, preventing yo-yo dieting. They can also incorporate this technology into their New Year’s resolutions for weight loss or increased activity goals.”

The introduction of esteemed new products like those recently introduced to the line-up is a major step for, a company that is constantly working to improve its offerings.

For more information about and the new products recently added to its inventory, visit

Ahson Pai


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